Dedication to developing a cohesive brand identity is at the heart of Barbara's design philosophy. She believes that every brand has a unique story waiting to be told, and she takes pride in narrating these stories through her designs. By creating playful and cohesive identities, Barbara helps brands connect with their audience on a deeper level. Her ability to convey the essence of a brand through her innovative use of illustration and typography ensures that each brand not only looks exceptional but also communicates its message effectively and authentically.